EA has large plans to develop its sports activities video games over the following 5 years because it targets an viewers of 500 million gamers.
In an interview with Axios, EA Sports activities Normal supervisor Daryl Holt mentioned that the corporate has plans to get “even greater — on cellular, in soccer, possibly even with basketball once more.” The corporate, recognized for publishing iconic sports activities video games comparable to FIFA, Madden NFL, and NHL, says that it at the moment reaches an viewers of over 230 million gamers however that it is attempting to greater than double that quantity to 500 million throughout the following 5 years.
Within the interview, Holt mentioned that the growth will contain “new enterprise fashions, new geographies.” The concept of latest enterprise fashions may trigger some hypothesis, after FIFA’s chief rival PES just lately underwent a reputation change, ditched annual releases, and adopted a free-to-play mannequin. There’s been no phrase on whether or not EA may observe swimsuit with its mainline console sports activities video games.
Extra nebulously, Holt added that EA Sports activities will concentrate on the social facets of enjoying its video games, including that it is creating “social networks” inside its titles.
A part of this growth might come by means of providing a better vary of sporting video games. Within the interview, Holt mentioned next-gen basketball video games, with out revealing whether or not they’d mark a return to the NBA LIve collection EA Sports activities has left dormant since 2018. Late final 12 months, EA introduced plans to launch a number of new sports activities franchises within the coming years.
The corporate then formally accomplished a $1.2 billion acquisition of Codemasters – the writer recognized for creating a variety of racing franchises comparable to Components 1, Filth, and Undertaking Vehicles – in February 2021. EA confirmed on the time that it could be treating Codemasters’ studios as an impartial group however did spotlight a possible curiosity in maybe bringing the Components 1 license again underneath its personal EA Sports activities model.
EA additionally introduced late final 12 months that it had prolonged two licensing offers – one with the NHL and one other with UFC, which might enable it to proceed making video games for each sports activities effectively into the latest console era. While on cellular, EA just lately acquired Playdemic Cell Video games from Warner Bros in an all-cash deal valued at round $1.4 billion. Playdemic Cell Video games are finest recognized for creating its Golf Conflict collection.
Elsewhere within the interview, Holt spoke in regards to the firm’s flagship collection, Madden NFL. The collection’ newest iteration, Madden NFL 21 launched in August 2020 to combined critiques. IGN reviewed Madden NFL 21 at launch the place we awarded it a 6/10 noting that the sport had a “lack of innovation throughout the board,” and “technical points”.
Holt, who oversees the collection mentioned that this 12 months’s Madden NFL 22 ought to “run higher” and acknowledged that there is “a duty for us to cope with craftsmanship by way of bugs or any problems with instability.” EA can be hoping that Madden NFL 22 releases to constructive critiques as this might assist to usher in new gamers to the franchise.
If you happen to’re trying to learn extra about EA’s Madden NFL 22, why not try the Madden 22 – Face of the Franchise: All Entry Trailer. Alternatively, for extra EA information, do this article about all the pieces introduced at EA Play Reside 2021.
Jared Moore is a contract author for IGN. You possibly can observe him on Twitter.